--- title: Najeroux | Placemaking Consultancy in the Hunter Valley, NSW description: Placemaking consultancy in the Hunter Valley, NSW. We help precinct owners, estates and town centres become destinations people travel for. --- [Skip to content](https://www.najeroux.com#main-content) [![Najeroux](https://www.najeroux.com/hs-fs/hubfs/najeroux_phi_2000x1000.png?width=2000&height=1000&name=najeroux_phi_2000x1000.png)](https://www.najeroux.com) - [HOME](https://www.najeroux.com/) - [ABOUT](https://www.najeroux.com/about) - [PRINT by Najeroux](https://www.najeroux.com/print) Open main navigation Close main navigation - [HOME](https://www.najeroux.com/) - [ABOUT](https://www.najeroux.com/about) - [PRINT by Najeroux](https://www.najeroux.com/print) - [Contact](https://www.najeroux.com/contact) [Contact](https://www.najeroux.com/contact) Najeroux acknowledges the Wonnarua people, the Traditional Owners and Custodians of the lands on which we work. We acknowledge Aboriginal people and recognise their continuous connection to Country, community and culture. We pay our respects to Elders past, present and emerging, and honour the sharing of traditional stories passed down through generations. Always was, always will be Aboriginal land. # Making your regional space worth the drive Najeroux is a placemaking studio and consultancy on Wonnarua Country in the Hunter Valley, NSW. We help precinct owners, estates and town centres become destinations. Najeroux works with councils, community leaders, property owners, and local operators building legacy in regional towns.   We know what works and we see the work through.   If you're working with a regional town, we want to hear from you. ![Tell us about your town](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/441659433/interactive-213479618041.png) Our work covers: - Precinct activation and tenancy strategy - Local business ecosystem development - Community programming and placemaking - Advisory for councils and regional development bodies - Landscape and interior design - Digital infrastructure and marketing for regional operators ## We build ventures that last Najeroux is a placemaking consulting practice based in the Hunter Valley, NSW. We incubate and operate businesses across retail, hospitality, and media, working with councils, community leaders, property owners, and local operators who care about culture, community and place. Our work is grounded in digital strategy but it doesn't stop there. We go into the dirt with every project: designing the systems, shaping the customer experience, and seeing each project grow. ## What we do **Studio** - We incubate businesses while creating memorable customer experiences that are picture perfect and a delight to share. Each project is a proof of concept for the thesis that regional Australia produces world-class cultural businesses. **Consulting & Advisory** - Strategy, digital systems, and enablement for businesses and regions that want growth and identity. We specialise in getting the space and customer journey right.  ![Print advertorial for Sidecar Roasters by Najeroux](https://www.najeroux.com/hs-fs/hubfs/IMG_9372.jpeg?width=2000&height=2000&name=IMG_9372.jpeg "Print advertorial for Sidecar Roasters by Najeroux") ## Najeroux Media ##### Media, PR and Marketing ##### Najeroux Media operates as a focused, senior-led practice supporting a small number of clients at any one time. The work sits at the intersection of strategy, content systems, and execution, designed to bring clarity, consistency, and authority to complex ideas. Engagements are intentionally structured to allow for depth of thinking, close collaboration, and outcomes that endure, rather than high-volume production or surface-level visibility. Work is taken on where there is strong alignment and a clear opportunity to do something considered and valuable. Najeroux Media brings calm direction, sharp judgement, and a proven ability to translate ambiguity into coherent, credible output, particularly in environments where trust, precision, and long-term signal matter. [For aligned media enquiries, get in touch](https://www.najeroux.com/contact) ## Locals we love to support and work with [![Sidecar-Cafe-Roastery-Exterior-Screen](https://www.najeroux.com/hs-fs/hubfs/Sidecar-Cafe-Roastery-Exterior-Screen.jpeg?width=2000&height=1047&name=Sidecar-Cafe-Roastery-Exterior-Screen.jpeg "Sidecar-Cafe-Roastery-Exterior-Screen")](https://www.sidecarroasters.com/) ### Sidecar Roasters Roastery, Cafe and online coffee retailer Sidecar Roasters is a destination coffee roastery and café in Branxton, gateway to the Hunter Valley wine region. Coffee is roasted onsite in small batches and served fresh, alongside a thoughtful food offering designed to complement the coffee.  Learn more ![metal-type-abcs-1](https://www.najeroux.com/hs-fs/hubfs/metal-type-abcs-1.png?width=2000&height=1047&name=metal-type-abcs-1.png "metal-type-abcs-1") ### You Lot Incorporated Youth-focused Arts Not-for-Profit You Lot is a place where people between 11 and 17 can find their voice and themselves in art and design. Using analogue printing technology to communicate ideas and expand opportunities through hands-on design. [Get in touch](https://www.najeroux.com/contact) ![DOUGHPAMINE\_IG\_1080x1920\_1-2-1](https://www.najeroux.com/hs-fs/hubfs/DOUGHPAMINE_IG_1080x1920_1-2-1.png?width=2000&height=1047&name=DOUGHPAMINE_IG_1080x1920_1-2-1.png "DOUGHPAMINE_IG_1080x1920_1-2-1") ### Doughpamine Sourdough Bakery`` Doughpamine bakes the finest sourdough in the Hunter Valley. There is plenty of exciting things coming out of the oven this year as Doughpamine expands into it's first retail and commercial bakery space. [Learn more](https://www.doughpamine.com.au/) [![Dear-Petal\_Hunter-Valley](https://www.najeroux.com/hs-fs/hubfs/Screenshot%202026-10-23%20at%2010-08-22%20pm.png?width=1715&height=898&name=Screenshot%202026-10-23%20at%2010-08-22%20pm.png "Dear-Petal_Hunter-Valley")](https://www.sidecarroasters.com/) ### Dear Petal Florist Dear Petal has bloomed into a beautiful new space, and would love for you to come have a look. Their delivery service continues as always - same love, same blooms, same care - delivered straight to your door across the Hunter Valley.   [Learn more](https://www.dearpetal.com/) ![PRINT - Bookshelf](https://www.najeroux.com/hs-fs/hubfs/PRINT%20-%20Bookshelf.jpeg?width=1170&height=613&name=PRINT%20-%20Bookshelf.jpeg "PRINT - Bookshelf") ### PRINT by Najeroux Second-hand art and design books You Lot is a place where people between 11 and 17 can find their voice and themselves in art and design. Using analogue printing technology to communicate ideas and expand opportunities through hands-on design. [Get in touch](https://www.najeroux.com/contact) ![Hungerford Meat Co-1](https://www.najeroux.com/hs-fs/hubfs/Hungerford%20Meat%20Co-1.png?width=1348&height=706&name=Hungerford%20Meat%20Co-1.png "Hungerford Meat Co-1") ### Hungerford Meat Co. Speciality Butcher & Smokehouse`` Hungerford Meat Co. works with as many small local producers and farmers as possible and takes care to use the whole animal – not just in their fresh cuts in the butcher’s cabinet, but also through their charcuterie and smoked meat range. [Learn more](https://www.hungerfordmeatco.com.au/) ![Magazine article about Just Roll with It, PRINT and Hungerford Meat Co.](https://www.najeroux.com/hs-fs/hubfs/IMG_5361-1-1.jpeg?width=2000&height=2000&name=IMG_5361-1-1.jpeg "Magazine article about Just Roll with It, PRINT and Hungerford Meat Co.") ## Najeroux's work in the press Making Branxton Worth the Drive - A masterclass in regional main street revival Long considered a gateway town, somewhere you pass through on the way to the Hunter Valley’s vineyards, Branxton is quietly, deliberately shifting into something else. Not a reinvention that erases its past, but a recalibration... [Read on yourhuntervalley.com.au now](https://www.yourhuntervalley.com.au/post/making-branxton-worth-the-drive) ### Subscribe to Najeroux Field Notes - [HOME](https://www.najeroux.com) - [ABOUT](https://www.najeroux.com/about) - [PRINT by Najeroux](https://www.najeroux.com/print) --- ## [Let’s work together](https://www.najeroux.com/contact)   [Kel McIntosh on LinkedIn](https://www.linkedin.com/company/najeroux/) Youtube Pinterest Follow us on Facebook [Our Privacy Policy](https://www.najeroux.com/privacy-policy) [Our Return Policy](https://www.najeroux.com/return-policy) [![Najeroux](https://www.najeroux.com/hs-fs/hubfs/najeroux_phi_2000x1000.png?width=2000&height=1000&name=najeroux_phi_2000x1000.png "Najeroux")](https://www.najeroux.com) Najeroux acknowledges the Wonnarua people, the Traditional Owners and Custodians of the lands on which we work. We acknowledge Aboriginal people and recognise their continuous connection to Country, community and culture. We pay our respects to Elders past, present and emerging, and honour the sharing of traditional stories passed down through generations. Always was, always will be Aboriginal land. © Najeroux 2026. All rights reserved. All work © Najeroux unless otherwise noted. ```json { "@context" : "https://schema.org", "@type" : "ProfessionalService", "areaServed" : { "@type" : "AdministrativeArea", "name" : "Hunter Valley, New South Wales, Australia" }, "description" : "Placemaking consultancy in the Hunter Valley, NSW. 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