We make regional places worth the drive
Najeroux is a placemaking consultancy in the Hunter Valley, NSW. We help precinct owners, estates and town centres become destinations people make the trip for.
Najeroux works with councils, community leaders, property owners, and local operators who want to build something lasting in regional towns.
We know what works, what stalls, and what kills momentum before it starts. We don't do slide decks and disappear. We see the work through.
If you're working on a regional town and you're serious about it, we want to hear from you.
Our work covers:
- Precinct activation and tenancy strategy
- Local business ecosystem development
- Digital infrastructure for regional operators
- Community programming and placemaking
- Advisory for councils and regional development bodies
We build ventures that last
Najeroux is a placemaking consulting practice based in the Hunter Valley, NSW. We incubate and operate businesses across retail, hospitality, and media, working with founders and leaders who care about culture, community and place.
Our work is grounded in digital strategy but it doesn't stop there. We go into the dirt with every project: designing the systems, shaping the customer experience, and seeing each project grow.
"What makes Kel exceptional is how she bridges big-picture strategy with practical execution. Whether she's simplifying complex systems, building team capabilities, or finding smarter ways to work, she delivers results that endure. Any organisation looking to strengthen their strategy while building team confidence would be fortunate to have her expertise."
What we do
Ventures - We create and operate businesses under the Najeroux umbrella, from PRINT (our curated secondhand bookshop), Media & Publishing, to Hunter Valley Kitchen Gardens. Each one is a proof of concept for the thesis that regional Australia can produce world-class cultural businesses.
Consulting & Advisory - Strategy, digital systems, and enablement for businesses and regions that want to grow with soul. We specialise in CRM, operations, and getting the right spaces in place.
Najeroux's work in the press
Making Branxton Worth the Drive - A masterclass in regional main street revival
Long considered a gateway town, somewhere you pass through on the way to the Hunter Valley’s vineyards, Branxton is quietly, deliberately shifting into something else. Not a reinvention that erases its past, but a recalibration...
Meet our growing family of great ideas, voices and visions
Current Clients
Sidecar Roasters
Roastery, Cafe and online coffee retailer
Sidecar Roasters is a destination coffee roastery and café in Branxton, gateway to the Hunter Valley wine region. Coffee is roasted onsite in small batches and served fresh, alongside a thoughtful food offering designed to complement the coffee.
You Lot
Youth-focused Not for Profit
You Lot is a place where people between 11 and 17 can find their voice and themselves in art and design. Using analogue printing technology to communicate ideas and expand opportunities through hands-on design.
Just ROLL with it
Sourdough Baker
Just Roll with it Huntlee bakes the finest sourdough in the Hunter Valley. Currently sold at markets and by pre-order only, there is plenty of exciting things coming out of the oven this year.
PRINT - Second-hand art and design books by Najeroux
Online only with collection from Sidecar Roasters in Branxton
A quiet room of beautiful books, design history, and ink on paper, PRINT is a curated second-hand art and design bookshop opening soon in Branxton, and currently available for purchase online.
Expect architecture monographs, typography classics, photography music, design theory, culinary arts, illustration, landscape design, inspiration and the odd treasure that defies categorisation.
Alongside the shelves, PRINT will host small exhibitions, art and design talks, and letterpress and printmaking workshops.
PRINT is created and curated by Najeroux.
Hunter Valley Kitchen Gardens & Landscape Design by Najeroux
Garden design and education
Najeroux Media
Media, PR and Marketing
Najeroux Media operates as a focused, senior-led practice supporting a small number of clients at any one time. The work sits at the intersection of strategy, content systems, and execution, designed to bring clarity, consistency, and authority to complex ideas. Engagements are intentionally structured to allow for depth of thinking, close collaboration, and outcomes that endure, rather than high-volume production or surface-level visibility.
Work is taken on where there is strong alignment and a clear opportunity to do something considered and valuable. Najeroux Media brings calm direction, sharp judgement, and a proven ability to translate ambiguity into coherent, credible output, particularly in environments where trust, precision, and long-term signal matter.
