--- title: About Najeroux | Placemaking Consultancy, Hunter Valley NSW description: Meet Kel McIntosh, founder of Najeroux, a Hunter Valley placemaking consultancy, with over a decade across State Library NSW, Powerhouse, IPART and Education. --- [Skip to content](https://www.najeroux.com/about#main-content) [![Najeroux](https://www.najeroux.com/hs-fs/hubfs/najeroux_phi_2000x1000.png?width=2000&height=1000&name=najeroux_phi_2000x1000.png)](https://www.najeroux.com) - [HOME](https://www.najeroux.com/) - [ABOUT](https://www.najeroux.com/about) - [PRINT](https://www.najeroux.com/print) Open main navigation Close main navigation - [HOME](https://www.najeroux.com/) - [ABOUT](https://www.najeroux.com/about) - [PRINT](https://www.najeroux.com/print) - [Contact](https://www.najeroux.com/contact) [Contact](https://www.najeroux.com/contact) # About Najeroux Who we are Najeroux is a placemaking studio and consultancy in the Hunter Valley, NSW. We help precinct owners, estates and town centres become destinations people make the trip for. We are dedicated to creating the perfect conditions for great ideas to grow. Our philosophy is simple: - **Focus creates flow** - **Systems support creativity** - **Culture sustains community** Based in the breathtaking Hunter Valley, NSW, we appreciate that local stories and ideas sometimes aren’t seen or heard over the big city lights and sounds. We uplift our community so regional talent is showcased on the world stage. We incubate new ventures, partner with established organisations, and build community through memorable customer experiences. We bring people together, nourish ideas and transform them into living, breathing ventures. From digital ecosystems to placemaking and cultural projects, Najeroux builds systems that endure and moments that inspire. Our work spans consultancy and creation: - Placemaking Studio - talent, space activations, landscape design, interiors and styling, co-working hubs, publishing & media - books, art, film, music. - Consultancy and Advisory - strategy-first ecosystems for local operators. Our foundational work gives stability to our wilder ventures. - Education - online and in-person learning experiences. At the core, Najeroux is about momentum - turning focus into flow, and flow into feeling like you have found your new favourite thing. What sets us apart We are strategy and operations.  Najeroux sits in the trenches with every project, blending creative leadership, digital strategy, and embedding ongoing support for our community to shape ventures built for lasting legacy. ## Our people Great ideas need great people to make great things happen. ![IMG\_8738-1](https://www.najeroux.com/hs-fs/hubfs/IMG_8738-1.jpeg?width=1600&height=2000&name=IMG_8738-1.jpeg "IMG_8738-1") ### Kel McIntosh #### Principal Strategist and Founder Kel McIntosh has built a career at the intersection of digital strategy, creative leadership, and cultural innovation. From digitising rare collections at the State Library of NSW and driving digital engagement at the Powerhouse Museum, to leading advisory roles across the NSW Department of Education and the Independent Pricing and Regulatory Tribunal, Kel has consistently transformed complexity into clarity, building systems that enable creative and strategic excellence. Through Najeroux, Kel partners with entrepreneurs, creatives, and industry leaders to design resilient digital ecosystems, create opportunities that strengthen communities, and shape ventures built for enduring legacy. Alongside this work, Kel offers bespoke coaching and mentoring for high-performing women, supporting them to achieve their business purpose, while staying deeply connected to their identity, values, and ideal way of life. Her approach is holistic, strategic, and human, guiding women toward clarity, alignment, and sustainable success. ![Alison Stout Profile-1](https://www.najeroux.com/hs-fs/hubfs/Alison%20Stout%20Profile-1.png?width=1024&height=1280&name=Alison%20Stout%20Profile-1.png "Alison Stout Profile-1") ### Alison Stout #### Retail & Hospitality Manager Alison Stout is a world-class Retail and Hospitality leader with over 20 years of experience delivering exceptional commercial, operational, and customer outcomes across Australia and the UK. Her career was forged in premium and global retail environments including Harrods, Georg Jensen, Swarovski, Angus & Coote, and Rhodes & Beckett, where she led high-performing teams in complex, service-driven settings. This foundation gave Alison deep frontline credibility, sharp commercial acumen, and an uncompromising standard for customer experience and execution. Building on this, Alison has become a trusted authority in retail performance, workforce capability, and operational excellence. She has spent more than eight years as a Retail Field Consultant with Gordon Brothers, alongside consulting roles with FGI and Achieve Global, and over a decade delivering national training programs as Training Manager for Retail Programs at the Australian Retailers Association. Today, Alison leads Retail and Hospitality activations at Najeroux, bringing together strategy, training, and on-the-ground execution to elevate venues, teams, and customer experiences. Known for her clarity, precision, and people-centred leadership, she delivers measurable impact in high-pressure retail and hospitality environments. ![Nick-Williams-Black-Shirt-1](https://www.najeroux.com/hs-fs/hubfs/Nick-Williams-Black-Shirt-1.jpeg?width=1600&height=2000&name=Nick-Williams-Black-Shirt-1.jpeg "Nick-Williams-Black-Shirt-1") ### Nicholas Williams #### Wine Communicator and Talent The first great regional voice to join our N+1 Ventures. With a background in education and a natural ability to engage any room (or camera), Nick’s made it his mission to make wine approachable, entertaining, and unforgettable. Whether he’s hosting tastings, sharing stories on stage, or creating content that goes down smoother than a chilled Chablis, Nick knows how to connect. He’s not here to lecture. He’s here to share, one sip, one laugh, one brilliant bottle at a time. ![KTudor\_HS\_1](https://www.najeroux.com/hs-fs/hubfs/KTudor_HS_1.jpeg?width=1600&height=2000&name=KTudor_HS_1.jpeg "KTudor_HS_1") ### Kasey Tudor #### PRINT Retail Assistant A Branxton local studying Visual Communication Design at the University of Newcastle. Kasey's eye for design is a natural complement to her role at PRINT. Kasey continues to surprise us with her incredible depth of knowledge. ![IMG\_1581-1](https://www.najeroux.com/hs-fs/hubfs/IMG_1581-1.png?width=1170&height=1462&name=IMG_1581-1.png "IMG_1581-1") ### Recruiting #### Arts & Culture Lead   ![IMG\_6973-1](https://www.najeroux.com/hs-fs/hubfs/IMG_6973-1.jpeg?width=1600&height=2000&name=IMG_6973-1.jpeg "IMG_6973-1") ### Recruiting #### Operations & Studio Lead - [HOME](https://www.najeroux.com) - [ABOUT](https://www.najeroux.com/about) - [PRINT](https://www.najeroux.com/print) --- ## [Let’s work together](https://www.najeroux.com/contact)   [Kel McIntosh on LinkedIn](https://www.linkedin.com/in/kelmcintosh/) Youtube Pinterest Follow us on Facebook [Our Privacy Policy](https://www.najeroux.com/privacy-policy) [Our Return Policy](https://www.najeroux.com/return-policy) [![Najeroux](https://www.najeroux.com/hs-fs/hubfs/najeroux_phi_2000x1000.png?width=2000&height=1000&name=najeroux_phi_2000x1000.png "Najeroux")](https://www.najeroux.com) Najeroux acknowledges the Wonnarua people, the Traditional Owners and Custodians of the lands on which we work. We acknowledge Aboriginal people and recognise their continuous connection to Country, community and culture. We pay our respects to Elders past, present and emerging, and honour the sharing of traditional stories passed down through generations. Always was, always will be Aboriginal land. © Najeroux 2026. All rights reserved. All work © Najeroux unless otherwise noted. ```json { "@context" : "https://schema.org", "@type" : "Person", "alumniOf" : [ { "@type" : "CollegeOrUniversity", "name" : "University of Newcastle" }, { "@type" : "CollegeOrUniversity", "name" : "University of Technology Sydney" } ], "jobTitle" : "Founder and Director", "knowsAbout" : [ "Placemaking", "Regional economic development", "Town centre revitalisation", "Digital advisory", "Content strategy" ], "name" : "Kel McIntosh", "sameAs" : [ "https://www.linkedin.com/in/kelmcintosh/" ], "url" : "https://www.najeroux.com/about", "worksFor" : { "@type" : "Organization", "name" : "Najeroux Pty Ltd", "url" : "https://www.najeroux.com" } } ```