About Najeroux

Najeroux is an advisory business and venture studio dedicated to creating the perfect conditions for great ideas to grow.

Our philosophy is simple:

Focus creates flow
Systems support creativity
Culture sustains community

Based in the breathtaking Hunter Valley, NSW, we appreciate that local stories and ideas sometimes aren’t seen or heard over the big city lights and sounds.

We uplift our community so regional talent is showcased on the world stage.

We incubate new ventures, partner with established organisations, and build community through memorable customer experiences.

We exist to bring people together, nourish ideas and transform them into living, breathing ventures. From digital ecosystems and AI enablement to placemaking and cultural projects, Najeroux builds systems that endure and moments that inspire.

Our work spans consultancy and creation:

Digital Advisory - strategy-first ecosystems for businesses and entrepreneurs. Our foundational work gives stability to our wilder ventures.
Venture Studio - talent, place activations, landscape design, interiors and styling, co-working hubs, publishing & media - books, art, film, music with soul and more.
Education - online and in-person learning experiences.

At the core, Najeroux is about momentum - turning focus into flow, and flow into feeling like you have found your new favourite thing.

Kel McIntosh

Principal Strategist
and Founder

Kel McIntosh has built a career at the intersection of digital strategy, creative leadership, and cultural innovation. From digitising rare collections at the State Library of NSW and driving digital engagement at the Powerhouse Museum, to leading advisory roles across the NSW Department of Education and the Independent Pricing and Regulatory Tribunal, Kel has consistently transformed complexity into clarity, building systems that enable creative and strategic excellence.

Through Najeroux, Kel partners with entrepreneurs, creatives, and industry leaders to design resilient digital ecosystems, create opportunities that strengthen communities, and shape ventures built for enduring legacy.

Alongside this work, Kel offers bespoke coaching and mentoring for high-performing women, supporting them to achieve their business purpose, while staying deeply connected to their identity, values, and ideal way of life. Her approach is holistic, strategic, and human, guiding women toward clarity, alignment, and sustainable success.

Alison Stout

Retail & Hospitality Manager

Alison Stout is a world-class Retail and Hospitality leader with over 20 years of experience delivering exceptional commercial, operational, and customer outcomes across Australia and the UK. Her career was forged in premium and global retail environments including Harrods, Georg Jensen, Swarovski, Angus & Coote, and Rhodes & Beckett, where she led high-performing teams in complex, service-driven settings. This foundation gave Alison deep frontline credibility, sharp commercial acumen, and an uncompromising standard for customer experience and execution.

Building on this, Alison has become a trusted authority in retail performance, workforce capability, and operational excellence. She has spent more than eight years as a Retail Field Consultant with Gordon Brothers, alongside consulting roles with FGI and Achieve Global, and over a decade delivering national training programs as Training Manager for Retail Programs at the Australian Retailers Association.

Today, Alison leads Retail and Hospitality activations at Najeroux, bringing together strategy, training, and on-the-ground execution to elevate venues, teams, and customer experiences. Known for her clarity, precision, and people-centred leadership, she delivers measurable impact in high-pressure retail and hospitality environments.

Nicholas Williams

Wine Communicator
and Talent

The first great regional voice to join our N+1 Ventures. With a background in education and a natural ability to engage any room (or camera), Nick’s made it his mission to make wine approachable, entertaining, and unforgettable. Whether he’s hosting tastings, sharing stories on stage, or creating content that goes down smoother than a chilled Chablis, Nick knows how to connect.

He’s not here to lecture. He’s here to share, one sip, one laugh, one brilliant bottle at a time.